Ohhhh my!!! How beautiful are the new look book shots for Mulberry's S/S 2012! I absolutely love the fact it was shot in Brighton, with giant sticks of rock and ice creams!! The campaign is inspired by creative directors Emma Hill's childhood memories of English seasides, and styled by Edward Enninful.
I think I just fell in love with Mulberry a little bit more!
Refreshers ice lolly anyone?!